“We make offers to customers who then come to us. Klaus Zellmer, head of sales for Volkswagen, told Autocar the company can also use data about customers’ driving profiles to offer them various services. Volkswagen will also test pay-per-mile billing and charges for on-demand features, saying that could include “a charging flat rate or navigation services that can be booked as needed.” The subscription service will launch in six German cities. The company says it thinks these services could generate revenues “in the three-million digit” euro range by 2025. Volkswagen has prioritized developing of “data-driven” eCommerce business models as it looks for new revenue streams enabled by the new generation of internet-connected electric cars, per the report. That’s according to the website Autocar, which reports that the German carmaker intends to test a subscription model on its ID 3 electric hatchback, part of a larger plan to explore new revenue sources made possible by electric cars with perpetual internet connections. Volkswagen wants to gauge customer interest in pay-per-mile billing and on-demand charges for optional car functions through a pilot subscription service due for unveiling this year.
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